Master of Marketing Communications

Overview

The Master of Marketing Communications is a graduate coursework program that arms students with disciplinary-specific knowledge and interdisciplinary expertise, giving them the adaptive capabilities to thrive in the ever-changing profession. This vocational program with an internship option integrates skills in the marketing and communications disciplines, teaching students how to adapt to the changing industry of the digital age.

Course Details

• Course code: MC-MKTCOMM
• Duration: 2 years full time / 4 years part time
• Location: On campus (Parkville)
• Intake: March, July
• Fees: Commonwealth Supported Places (CSPs) available

Program Structure

The program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School. It is designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. Students will learn how to address opportunities across Australia, the Asia-Pacific region, and the world, and develop a range of professional skills, such as report writing, budgetary expertise, and strategic leadership.

Career Outcomes

Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations, and strategic communications.

Related Study Areas

• Arts, humanities and social sciences
  • Business and economics
  • Culture and communication
  • Marketing

Entry Requirements

The program is designed for those who want to understand theory and practice, and are looking to develop their skills in marketing and communications.

Program Experience

Students can utilise their knowledge through a practical internship or group-based capstone experience, or conceptualise, plan, and execute an independent research project. The program focuses on cross-cultural communication, allowing students to explore opportunities across different regions.

University of Melbourne

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Overview:

The University of Melbourne is Australia's #1 ranked university, known for its unique environment and commitment to sustainability. It boasts a historic Parkville campus at the heart of three globally recognized innovation precincts, as well as six specialist campuses across Victoria.

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Services Offered:

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Student Life and Campus Experience:

Students can expect a vibrant and diverse campus experience at the University of Melbourne. The historic Parkville campus offers a range of facilities, including libraries, museums, galleries, and collections. Students can also choose to live on-campus in various accommodation options, from apartment-style halls of residence to traditional college accommodation.

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Key Reasons to Study There:

World-class research facilities:

The University's research infrastructure network supports innovation in Australia and internationally.

Globally recognized innovation precincts:

The Parkville campus is located at the heart of three globally recognized innovation precincts.

Immersive education:

Six specialist campuses across Victoria provide immersive education in life sciences and agriculture.

Unique environment:

The University is creating a range of sustainable facilities and precincts to enable ground-breaking discoveries.

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Academic Programs:

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Other:

• The University is actively involved in partnerships with industry and government, fostering innovation and collaboration.
• Melbourne Connect is a purpose-built innovation precinct that brings together leading researchers, investors, start-ups, students, and artists.
• The University is developing a new engineering and design campus in Fisherman's Bend, a major urban renewal project.
• The University is partnering with Indigenous, state, and local government partners to create a center for excellence in education, wellbeing, Indigenous business, and culture in Greater Shepparton.
• The Illumina-University of Melbourne Genomics Hub is transforming health outcomes for Australians by delivering practical experience and fostering genomics innovation projects.